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SaaS – Service as a Service
It is not a secret that the SaaS-Model is becoming increasingly popular on the the market because the benefits of using "Software as a Service" are too obvious: Easy to use, regular updates, access from anywhere - but what about the service?
Intranets still in their Infancy
Statements about the quality and the real value proposition of an intranet are difficult to make. A global intranet study reveals facts and trends about the use of the intranet as a strategic instrument...
Why Your Sales Force Needs Fewer Marketing Leads
Yes, you read the title correctly. Sales reps don’t need more marketing leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified marketing leads...
Higher Response Rates and More Leads Fool-proof Advertising "Do’s" with Vanity Numbers
Vanity phone numbers, like 1-800-FLOWERS, are proven to pull more responses and generate more leads when used in advertising...
Thomas Cook centralises Customer Communications without major system redesign
Thomas Cook has chosen Group 1 Software's DOC1 Series 5 in order to further develop its customer communications strategy...
Predictions on the CRM market for 2005
As part of its Predicts 2005 series, Gartner has recently published a spotlight on CRM, encompassing seven individual reports...
Growth For Customer Relationship Management Market To $73.8 Billion By 2007
According to a new Forrester Research report, the days of unfettered CRM growth are over. After a drop of 5.4 percent in 2002, the CRM market will experience a modest compound annual growth rate...
Organizations to Focus on Marketing Component of CRM Through 2005
Through 2005, META Group expects Global 2000 organizations to focus on the marketing component of CRM and to begin consolidating stovepiped marketing functions into marketing technology portfolios...
Do-Not-Call Restrictions and Spam Filters Require Changes in Marketing Strategy
Do-not-call telemarketing restrictions and e-mail spam filters will shift marketing tactics to more effective means of customer engagement...
CRM Application Market Making a Comeback
New Poll Shows 75% of Organizations to Spend Same or More on CRM in This Year. According to a recent poll conducted by META Group the customer relationship management (CRM) market is rebounding, albeit slowly...
China’s New Engine of Growth for CRM - Call Center Outsourcing
With Asia Pacific fast growing in importance as a global call center hub for both local and international companies, China has the potential to capture a large segment of this relatively new outsourcing market...


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